The Jersey Shore's "The Situation" Signs a $400,000 Deal to Sponsor Vodka Protein Drink

TMZ.com is reporting that The Jersey Shore's "The Situation" has just recently signed a $400,000 contract to sponsor a new vodka protein drink made by a company called Devotion.

The drink is being targeted for health conscious individuals who apparently want a healthier drink choice at parties. The drink, when paired with an extensive weight training program is said to rid the individual of body fat by replacing it with lean body mass. Plus, with The Situation now endorsing the product, it is supposed to make people believe that by drinking this vodka, they too, will earn a six pack to show off. That, or they can just drink a six pack of Vodka and help bring in the money for Devotion...


What do you think about Devotion's new Protein Vodka drink? Would you be willing to try it, or is it too weird for your liking? Do you think having The Situation endorse it is a good choice?

I personally am not a fan of this idea. By combining vodka with protein it creates the false illusion that drinking can be safe and healthy, which it really can't. I mean, come on, it's still Vodka. Also, does The Situation really need more money and a new endorsement deal to help feed his already sickening ego? Just sayin'.

Devotion's new protein/vodka drink can be purchased for $29.99 for a bottle that is slightly over 25 ounces. It can be purchased online through their website,